Wii to get Major Marketing Campaign
Published by cassidy 1 year, 8 months ago in News.
With the launch date of the Wii rapidly approaching, Nintendo has plans to spend upwards of $200 million dollars in their attempt to overthrow both the XBox 360 and the upcoming PS3 in the second generation console war. Up until now, most of the marketing for the system has been by word of mouth, but as of this coming Wednesday, November 15th you can expect commercials to hit a tv near you.
About 80 percent of advertising for Wii will target adults in an attempt to expand the video-game market beyond children and teens that have been Nintendo’s traditional market, said George Harrison, the company’s senior vice president for marketing. Nintendo will spend the $200 million during the next 12 months.
This is to be Nintendo’s largest ad campaign ever, over-shadowing the marketing previously done when the GameCube was released by a massive 20%. The decision was made to up the budget for the Wii after the GameCube was badly trounced by the PS2, selling about 11.7 million units to the 35.6 million units sold by Sony.
Check out the full article here.
[via Bloomberg]
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